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The Fashion & Beauty TV Network, FBTV.
While Covid-19 raged a war in homes, offices, throughout factories, inside shipping containers and across the globe, watching television became the largest family activity between
May 2020 to December 2020.
Capturing nearly 8 Billion people on a daily basis, TV launched all of us into a safe space to enjoy, within the privacy of our homes.
Shopping became a true pass-time, a past time that nearly ceased to exist in person and has become slow to fully recover.
During this time in history, HGTV Network, became the largest network watched by families. Advertisers began to flock to advertise on HGTV, becoming a way for home builders, paint companies, furniture stores, interior designers, a digital destination for sales.
I created The Fashion & Beauty TV Network, FBTV to provide a platform for fashion & beauty companies, brands, manufacturers, stylists, designers, influencers and bloggers to harmoniously bring shopping back into homes across the world. In doing so, I simultaneously created a NEW avenue for user engagement, influencer marketing, bloggers and consumers to connect, create and collaborate.
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